What is Responsive Web Design?

Responsive Web Design (RWD) is an approach of laying-out and coding a website such that the website provides an optimal viewing experience — ease of reading and navigation with a minimum of resizing, panning, and scrolling — across a wide range of devices (from desktop computer monitors to mobile phones).

In INFOS INDIA, Our Team of Professional designer ensures that the website’s navigation elements, screen-layouts, text, images, audio/video players and other UI elements re-adjust themselves on a variety of devices. 

Why is responsive web design important for your business website?

Smartphones and tablets have altered the approach to design and user experience. Before the proliferation of mobile devices with advanced web-browsing ability , web designers had only one chief challenge to deal with – keeping the same look and feel of their websites in diverse desktop computer browsers.

On the other hand, interacting with websites on smartphones and tablets is not the same as doing that on a desktop computer monitor. Factors such as Click versus Touch, Screen-size, Pixel-resolution, support for Adobe’s Flash technology, optimized markup and many more have become crucial while creating websites with Responsive Design.

What are the benefits of responsive web design?

Improve Google ranking

Google is now focused on the user experience and wants to return search results that will enhance the user experience no matter what device they use. Web sites that do provide a better user experience through well written content and a well-designed user interface across multiple devices including mobile phones and tablets will take priority in searches improving their Google ranking.

Higher conversions

We can also see direct results in Google Analytic for websites that are responsive in design with a well-designed user interface enhances the user experience which keeps them on the site longer, decreases the bounce rate and increases the conversion rate. A goal we’re all trying to achieve.

Cost effective

Having a website that is responsive in design means one site for all devices. No need for a separate mobile website build saving you money. Time is another important factor here, one website to update, host, market and maintain. Saving time equals saving money.

If you need to talk to and web agency  about a new website or updating your original website to be responsive in design then contact us now and let's chat about the possibilities.